ENERGY SAVING COMPANY
The estate won ISO 50001 certification from CSQA and from Valoritalia, by fulfilling the requirements of CQA’s INNESCO (Innovation for Energy Saving Companies) programme, an accomplishment that will shortly be marked by the appearance of the qualification “Energy Saving Company” on two lines of DOC Friuli Grave wines (Ca’ Bembo) and IGT delle Venezia (Fattoria di Azzano).
Vinitaly represented an opportunity to communicate the accomplishments of the family business, using as a medium one of earth’s most noble and valuable products, wine, and to do that in a significantly broad perspective, focusing on the value of the operation’s investments in the field of renewable energy and on the strict relationship between energy efficiency, impact on the environment, and the wine market.
Diversification in the agro-energy sector is perfectly compatible with its historical production model.
“For our principal activity, agriculture, energy from renewal sources represents a natural development. Agriculture, after all, has always produced energy, since food is an energy source for all living creatures,” states Guecello di Porcìa. “ Turning to agro-energy allows us to satisfy our local community’s energy requirements for light and heat; this type of “green economy” is encouraged, in fact, by our governments, with the goal of growing to such a size that such systems can compete with the those based on legacy resources that will eventually be exhausted.”
Our biomass digesters are fed by silage of corn and triticale, which we ourselves produce, and the output returns to the earth as fertiliser and as material on the floors of our cattle stalls.
Government incentive policies, such as the 2006 financial law, for example, afforded us the opportunity of re-structuring out-dated buildings in our operation at Azzano Decimo (installing solar panels on the roofs of stalls and warehouses), thus ensuring improvements through the entire production chain, right to the final product. This results in a lower “cost” to the consumer and a lower “cost” to the environment, thanks to energy management that is optimized to deliver energy to the market and to distribute it.
Consequently, Guecello di Porcia is convinced that the reputation and the image of his agricultural business centres today more than ever on the front of sustainable energy management.
This approach avoids, in fact, the so-called “green-washing,” that brush-stroke of green that is so in fashion yet so dangerous for everyone, at all levels. The term “sustainability,” like that of “green economy,” is today’s dernier cri and is often abused, as noted at this year’s World Economic Forum: “sustainability is not an abstract concept of development,” but the only way to conduct business that will guarantee a future to generations to come. “Being sustainable means the employment of a new paradigm that will assist in promoting innovation, in creating added value, and in acquiring new competitive advantages.” (from Sustainability and the Risk of Green Washing, by Crivellaro, Vecchiato and Scalco, Libreriauniversitaria.it Edizioni).
Sustainability involves respect for the environment, a new approach to the market and to customers, but above all, an “ethical” relationship with the local area and one’s community. Even in the recent restoration project of the Wine Shop on the farm estate in Azzano, Principi di Porcìa operated in full respect for these criteria, commissioning the work (construction, installations, furnishings, etc.) from companies and businesses in Pordenone and the northeast, in order to focus investments on the local area. Such an approach contributed to a sustainable system, involved the local community, and sent a powerful and positive message in a time of economic crisis.
CARBON E WATER FOOTPRINT
The indicator AIR evaluates the greenhouse gas emissions directly and indirectly related to the life cycle of a product (CFP) or to an organization (GHGI).
This indicator reveals the total volume of fresh consumed and polluted water both referred to company activities or to the production of a wine bottle (0,75 l). It is an explicit indicator of the fresh water consumption in the vineyard and in the cellar related to the wine production.
This indicator takes into account the agronomic management practices in the vineyards and in particular it evaluates the use of pesticides and their effect on water bodies and soils, soil management practices, fertility and biodiversity issues. The indicator can be applied on the entire vineyard surface of a company or only on the vines used for a specific product.
In Italy, wine growing landscapes are crucial and in some cases as for example the area of Prosecco in Treviso, Collio and Colli Orientali in Friuli, wine growing landscapes are already protected, while Le Langhe, Roero e Monferrato are even recognized as world heritage sites.